Internet Studio 1 - Kate Arnold

Assignment 3 - Creative Brief

Findings from the Readings

Web Design Do's and Don'ts

An example of violation #6 (clickable elements not being obvious) can be found on Bloomberg's website. Their navigation elements and article links often lack clear visual indicators of clickability, making it difficult for users to distinguish interactive elements from static text.

Better User Experience Through Storytelling

Framing a project in a story format helps organize ideas by creating a clear narrative structure that conveys the user's journey from beginning to end. It helps identify gaps in the user experience and ensures all elements serve a purpose in the bigger picture. When we think in terms of story, we naturally focus on the user's motivations, challenges, and desired outcomes, which leads to more purposeful design decisions. This approach also makes it easier to communicate the project's value to stakeholders and team members, as stories are more engaging and memorable than technical specifications alone.

Meet Your Type

Different ways to establish hierarchy in typography design include:

A good example of typography hierarchy can be found on The New York Times website, where they effectively use size, weight, and spacing to create clear visual hierarchy in their headlines and article text.

Creative Brief

Problem

There's a lack of comprehensive understanding about the role of Digital Marketing Project Managers in the fashion content creation industry, particularly in platforms like LTK. Many aspiring professionals and students are unaware of the career opportunities and responsibilities in this emerging field.

Audience

Primary: College students and young professionals interested in digital marketing project management careers, specifically in fashion and social media. Secondary: Current marketing professionals looking to transition into project management roles within the fashion content creation industry.

Competition

Traditional career profile websites and job boards like LinkedIn, Indeed, and Glassdoor provide general information about digital marketing roles but lack specific insights into the fashion content creation industry and platforms like LTK. Career guidance websites and social media influencer education platforms offer related but not directly competitive content.

Key Messages

Call to Action

Explore the growing field of Digital Marketing Project Management in fashion content creation and discover how your skills can shape the future of fashion communication.

How to Measure Success

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